Gate receipts of the Philippine Basketball Association (PBA) are declining. Even television viewership started to dwindle. Nowadays, they hardly fill up a big arena as the Araneta Coliseum with a 14,775 seating capacity nor even the Cuneta Astrodome with a lesser seating capacity of 12,000. Gone are the days when the Araneta Coliseum is filled to the rafters during a Crispa-Toyota game, a Jaworski-led Ginebra game, a San Miguel team with Samboy Lim, and a Purefoods game with Patrimonio.
Now what led to the decline of PBA gate receipts as well as TV viewership. The following are my assessments on the possible reasons that led to the said decline.
First, there was the absence of intense rivalry like the Crispa-Toyota during the 70's. Although things were different now than in the '70s when most of the best players of the league were only distributed between Crispa and Toyota, perhaps the PBA needs to promote rivalries between the present roster of teams. Back in my teens, I remember basketball fanatics, as most Filipinos are, rooting for either Crispa or Toyota. We even divided our group of friends into two every time we play basketball with the Crispanatics representing one team and the other team represented by the Toyota fans. As such, the PBA should promote rivalries wherein basketball fanatics can associate themselves. Ginebra, right now, is already associated with the masses just the same as that of Crispa's popularity. So, the PBA only needs to look for a team with class that can be associated with Toyota of long ago. Purefoods is a strong choice for the other half of the rivalry as its got class on its own while the other half goes to crowd favorite Ginebra.
Next, nobody took the role of a charismatic player like Robert Jaworski that drew crowd because of his "never say die" playing attitude that endeared him to basketball fanatics. Samboy Lim, San Miguel's shooting guard with a Magic Johnson ball-handling skills and a Dr. J leaping and dunking abilities, was dubbed as Jaworski's heir. However, Samboy's playing career was short-lived due to injuries he attained from his daredevil high-flying drives to the basket. Alvin Patrimonio was also a candidate before but he was more popular among the feminine viewers than males, leaving a gap in establishing his popularity in the PBA. With the present roster of players, I think the PBA can mold James Yap as the possible Mr. PBA or they can develop another cager in the Ginebra roster to act as one.
Third, the arrival of foreign cagers with Filipino lineage that started in the 1999-2000 season due to the shortness of local talents after rival Metropolitan Basketball Association (MBA) started to have its share may also be considered a factor in the decline of PBA's popularity. The move also led the PBA into controversy. Many of the said expatriate cagers had questionable lineage with most of them deported for falsifying documents. Now, why a factor? If I am a student of any of the college or university that is a member of the University Athletic Association of the Philippines (UAAP), National Collegiate Athletic Association (NCAA), National Capital Region Athletic Association (NCRAA), Universities and Colleges Athletic Association (UCAA), Universities and Colleges of Luzon Athletic Association (UCLAA), or any other collegiate basketball league in the country, I will definitely follow the basketball career of my campus basketball hero all the way to the professional league. However, since PBA franchises opted for Fil-foreign players of whose collegiate basketball background I never had the chance to follow, my campus idol shall have a slim chance to be drafted in the professional league unless, of course, he has exceptional basketball skills. Another thing, the league's move in drafting Fil-foreign players over homegrown cagers appears to be an insult to the basketball-adoring nation as it appears that this expatriate cagers are better than our homegrown cage talents.Therefore, the PBA should stop hiring Fil-foreign cagers and start to hire local talents. Anyway, there is an abundance of local talents since rival MBA had ceased since 2002.
Fourth is the present PBA format where teams represent companies. If the league wants to boost its gate receipts then it must move to regionalization with a "home and away" format similar to the one adopted by the now-defunct MBA as well as that of the American National Basketball Association (NBA). Teams shall be carrying the company name as well as the region they represent, example: San Miguel-NCR, etc. This will then bring the league closer to the people. Learning from the lesson of the folding of the MBA due to the high expenses on funding a regional basketball league, the expenses can be compensated by increasing the number of teams, the opening of PBA stores with more PBA memorabilia and products in malls as well as in home courts. This move will generate more jobs as well as improve the economy of every region hosting a team.
Fifth is the sending of PBA cagers to international competitions after a 1989 FIBA ruling allowing professional cagers to play in FIBA-sanctioned games. Local basketball afficionados were made to believe that by sending PBA cagers to the Asian Games as well as the Asian Basketball Conference we will regain our basketball supremacy in Asia. Unfortunately, due to lack of preparation and team cohesiveness, the best place we ever had was silver medal in the 1990 Beijing Asian Games. From then on, PBA started to earn direspect from its avid supporters and thus its popularity started to wane. The sending of PBA players to international competition was a "make or break" for the league. If the PBA cagers were able to regain the Philippines' basketball supremacy in Asia then PBA's popularity would have surged upward. However, the other way around happened. Therefore, the PBA should stop sending their cagers to international competitions for now and start building a team composed of young, tall and talented cagers. Funding of the said team shall come from team managers of the league and the team shall compete in the PBA as well as in international competitions, such as the Jones Cup, as part of their training. Winning a PBA title signals the preparedness of the team to compete in the Asian Basketball Conference and the Asian Games, just like what happened to the Northern Consolidated Cement (NCC) team back in the '80s. Once the PBA-built national team emerges as Asian champions, PBA's popularity will definitely be back.
When it comes to PBA's decline in TV viewership, among the reasons are that TV viewers have more options for entertainment. Among them are electronic (PSP, DS, etc.), internet and computer games, or surfing the net. Likewise, cable networks have more viewing options while local rival networks have soap operas, locally called "teleseryes", that are religiously followed by every household. Gone are the days when PBA viewership is on top of the household agenda when it comes to TV viewing since local rival networks at that time were government-owned and local TV programs then were not as competitive as it is today. So, to regain TV viewing popularity, the PBA coverage should think of gimmicks in order to increase viewership. Perhaps, they can use text promos and even contests with audience participation.
Third, the arrival of foreign cagers with Filipino lineage that started in the 1999-2000 season due to the shortness of local talents after rival Metropolitan Basketball Association (MBA) started to have its share may also be considered a factor in the decline of PBA's popularity. The move also led the PBA into controversy. Many of the said expatriate cagers had questionable lineage with most of them deported for falsifying documents. Now, why a factor? If I am a student of any of the college or university that is a member of the University Athletic Association of the Philippines (UAAP), National Collegiate Athletic Association (NCAA), National Capital Region Athletic Association (NCRAA), Universities and Colleges Athletic Association (UCAA), Universities and Colleges of Luzon Athletic Association (UCLAA), or any other collegiate basketball league in the country, I will definitely follow the basketball career of my campus basketball hero all the way to the professional league. However, since PBA franchises opted for Fil-foreign players of whose collegiate basketball background I never had the chance to follow, my campus idol shall have a slim chance to be drafted in the professional league unless, of course, he has exceptional basketball skills. Another thing, the league's move in drafting Fil-foreign players over homegrown cagers appears to be an insult to the basketball-adoring nation as it appears that this expatriate cagers are better than our homegrown cage talents.Therefore, the PBA should stop hiring Fil-foreign cagers and start to hire local talents. Anyway, there is an abundance of local talents since rival MBA had ceased since 2002.
Fourth is the present PBA format where teams represent companies. If the league wants to boost its gate receipts then it must move to regionalization with a "home and away" format similar to the one adopted by the now-defunct MBA as well as that of the American National Basketball Association (NBA). Teams shall be carrying the company name as well as the region they represent, example: San Miguel-NCR, etc. This will then bring the league closer to the people. Learning from the lesson of the folding of the MBA due to the high expenses on funding a regional basketball league, the expenses can be compensated by increasing the number of teams, the opening of PBA stores with more PBA memorabilia and products in malls as well as in home courts. This move will generate more jobs as well as improve the economy of every region hosting a team.
Fifth is the sending of PBA cagers to international competitions after a 1989 FIBA ruling allowing professional cagers to play in FIBA-sanctioned games. Local basketball afficionados were made to believe that by sending PBA cagers to the Asian Games as well as the Asian Basketball Conference we will regain our basketball supremacy in Asia. Unfortunately, due to lack of preparation and team cohesiveness, the best place we ever had was silver medal in the 1990 Beijing Asian Games. From then on, PBA started to earn direspect from its avid supporters and thus its popularity started to wane. The sending of PBA players to international competition was a "make or break" for the league. If the PBA cagers were able to regain the Philippines' basketball supremacy in Asia then PBA's popularity would have surged upward. However, the other way around happened. Therefore, the PBA should stop sending their cagers to international competitions for now and start building a team composed of young, tall and talented cagers. Funding of the said team shall come from team managers of the league and the team shall compete in the PBA as well as in international competitions, such as the Jones Cup, as part of their training. Winning a PBA title signals the preparedness of the team to compete in the Asian Basketball Conference and the Asian Games, just like what happened to the Northern Consolidated Cement (NCC) team back in the '80s. Once the PBA-built national team emerges as Asian champions, PBA's popularity will definitely be back.
When it comes to PBA's decline in TV viewership, among the reasons are that TV viewers have more options for entertainment. Among them are electronic (PSP, DS, etc.), internet and computer games, or surfing the net. Likewise, cable networks have more viewing options while local rival networks have soap operas, locally called "teleseryes", that are religiously followed by every household. Gone are the days when PBA viewership is on top of the household agenda when it comes to TV viewing since local rival networks at that time were government-owned and local TV programs then were not as competitive as it is today. So, to regain TV viewing popularity, the PBA coverage should think of gimmicks in order to increase viewership. Perhaps, they can use text promos and even contests with audience participation.
Next, basketball is no longer the country's favorite pastime. Filipinos started to accept the fact that said sport is only for tall people. With a country where the average height for male is between 5'4" to 5' 5", a lot of Filipinos started to believe that there is no future in Philippine basketball when it comes to international recognition. Yes, it is true that the Philippines dominated Asian basketball in the early half of the previous century but this is because the Filipinos were the first Asians that learned the sport after being under the American occupation. When the rest of Asia started to learn and master the game, the Philippines went out of contention in the Asian scene and was relegated to dominate Southeast Asia where the average height of males are almost the same. Likewise, at the turn of the century, interest in sports shifted to those with no height requirements, such as billiards, after Efren "Bata" Reyes won the World 9-ball Championship in 1999, boxing, after the emergence of Manny Pacquiao, an eight-division world champion as the world's number one pound-for-pound best boxer, and now soccer, after the national soccer team, popularly called Azkals, qualified for the AFC Challenge Cup for the first time and recording their first ever victory in the FIFA World Cup Qualifiers by beating Sri Lanka on July 3, 2011. To revert back the Filipinos' interest in basketball, the PBA, as I said awhile ago, must regain supremacy in Asian basketball.
Last suggestions, the PBA must start to have a professional female basketball league as well as sponsor a national barangay amateur basketball league. The latter will re-awaken the national interest in basketball as well as develop basketball in the grassroots level.